Reed works closely with clients and helps them to clarify their financial objectives and to design strategies so they may actively pursue their goals. He has expertise in comprehensive financial services, specializing in retirement and estate planning. Reed is diligent in his service for clients, and strives to help them achieve financial confidence. Along with his passion for serving clients, he also handles compliance issues for the branch and leads investment policy meetings.
Before joining Raymond James, Reed was a financial advisor with Edward Jones. He holds the Accredited Asset Management SpecialistSM (AAMS®) designation through the College for Financial Planning, and Series 7, 66 and 9/10 licenses.
Reed earned a bachelor’s degree in finance from the University of Utah’s David Eccles School of Business. During college, Reed also interned with Marine Corps Intelligence Activity in Quantico, Virginia. Before college, Reed spent two years on a mission with the Church of Jesus Christ of the Latter Day Saints.
Family is important to me, and I’ll be glad to tell you it’s the one thing I couldn’t live without – and not just my wife, Anne, and our five children, but also my siblings, parents and in-laws. That’s why marrying the right person is the best thing I’ve ever done. She is the one who makes the best in life possible. I also rely on lessons learned from my mother, such as the importance of hard work in overcoming life’s challenges.
I grew up playing golf with my father and brothers. Which is why if I could travel anywhere in the world, I’d love to play the Old Course at St. Andrews in Scotland – the home of golf. But when it comes to places I’ve already been, Lanai, Hawaii, is at the top of the list. Anne and I loved the island, and we would love to go back for a visit someday. But here at home, my favorite way to spend a weekend day is working with my kids, especially since our two oldest are at an age where they have begun to learn the importance of work but still have fun doing it together.
Even though I thoroughly enjoy my career as a financial advisor, if I had the opportunity to do something else, I’d like to tackle the challenge of working in logistics for UPS or FedEx – something that would really stretch me mentally and keep me hopping all the time. Another thing that many people may not know is that I love to read “nerd books,” including “The Lord of the Rings,” “Harry Potter” and “The Name of the Wind.” And if there’s one thing that both Anne and I would love to learn it is how to fly a plane – an item on both our bucket lists.